FREQUENTLY ASKED QUESTIONS ABOUT OUR COFFEE SCHOOL

• Why is Texas Coffee School the best choice for anyone looking to start a coffee business?

  Since 2010, we’ve developed and continuously refined the most effective, results-driven teaching system in our industry. Our Coffeepreneur® curriculum is crafted with unmatched detail and is backed by real-world success stories from hundreds of students who have turned their dream of owning a successful coffee shop into reality. This isn’t just a claim—it’s the core of our company culture.

  We stay ahead of industry trends, consistently updating our curriculum to keep pace with the evolving specialty coffee world, shifting consumer preferences, and the latest business practices. Our 3-Day Coffee Business Master Class is designed to be comprehensive yet easy to understand, equipping you with practical tools and knowledge—without any upsells at the end.

  What sets us apart is our modern teaching approach, helping you gain more skills and insights in just 3 days than any other program—saving you time, reducing uncertainty, and setting you up for lasting success.

• I don’t have any experience in coffee, will I be able to keep up with the rest of the class?

  Absolutely! No previous experience is necessary. In fact, most of our students are typically new to this too. You will be surrounded with like-minded people that love coffee and community and want to make a business out of their passion. Keeping our classes easy to understand, inclusive, and attainable is one of our top priorities. Our goal isn’t to take your money, give you an information dump, and send you on your way. We want you to actually be able to do this! We want you to actually achieve your dream of owning your own coffee business! If you aren’t successful, we aren’t successful. Sound too good to be true? Read our reviews!

• How is Texas Coffee School different from other barista training and coffee schools?

  Most coffee “schools” are typically not even coffee schools at all. They are coffee roasters and equipment vendors using “coffee education” as a means to gain sales leads for their coffee, equipment, and add-on consulting and support services. Don’t pay for a sales pitch under the mask of “coffee education.” Texas Coffee School is not a coffee roasting company or equipment/supply vendor. We don’t sell coffee, equipment, or supplies.

  Another major differentiator is Texas Coffee School’s approach to coffee business education and training. Our platform is one price, completely turn-key comprehensive learning – Which means no additional classes, add-on’s, or consulting services are necessary. You read that right! Unlike our competitors who specialize in selling add-on products & services, we hold nothing back. All of our detailed consulting resources (including our 200+ page binder of class notes, spreadsheets, vendor lists, equipment + supply lists, cafe designs, operations manual, financial plan + more) are included for no additional fee! Have a question? Call us!

  Another point of differentiation is we don’t hang our hat on being located in the Pacific Northwest. We hang our hat on the quality of our training and the success of our students since our opening in 2010. (See our reviews!) Sure, the coffee industry got its start in the Pacific Northwest, decades ago, but the notion that the Pacific Northwest is the “Epicenter of Specialty Coffee Innovation” is very dated now. The specialty coffee industry has exploded across America. Innovation is diverse and happening everywhere! Texas Coffee School is for ALL of America, from small towns to big cities, coast to coast. We gear our program around YOU being the innovators of the specialty coffee industry, regardless of where you live.

• Do you offer additional consulting after I take the 3-Day Coffee Business Master Class?

  Yes. But honestly, you won’t need additional consulting afterward. Seriously! We designed this course to completely eliminate the need for additional consulting and add-on services. Our competitor’s dated approach of selling a generalized class as a tease so they can sell additional consulting packages and books afterward is inefficient and expensive. If we were the students we would hate this! That’s why we created a modern approach that is truly turn-key comprehensive learning that includes everything for one fair price. Our 3-Day Coffee Business Master Class holds nothing back! Have a question? Give us a call!

• At what stage of the startup process is the best time to attend Texas Coffee School?

  The earlier in your process the better! Our 3-Day Coffee Business Master Class is designed to get you from “I’m thinking about opening a coffee business” all the way to opening day and beyond. We teach you an extremely detailed roadmap to navigate each step of the process so you don’t waste time or money on common mistakes. Often times people think they need to have a location picked out or a finished business plan to attend Texas Coffee School. This couldn’t be further from the truth! We teach you a very specific and proven system for creating your unique selling proposition (concept), and your coffee shop business plan. Then we show you how to identify the specific customers that will best support your concept and brand values. We then show you how to assess a market to make sure your target audience is even in your market. Then we show you how to identify a specific building that is good for this type of business and how to avoid buildings that can be major money pits. From there we teach you how to assess the financial earning potential of this business, how to project the cost of buildout, and the amount of time it can take to see a return on investment. And that’s just the beginning! The earlier you take this class the better!

• Is 3 days really enough time to learn how to open a Coffee Shop Business?

  Our modern approach to training enables our students to achieve more capability in less time than any other coffee business course! Our teachers are not only coffee business experts, they have also completed hundreds of hours of internal training that encompasses TED Talk level public speaking, coaching, and professional adult education training! (No exaggeration, our internal trainer is literally a featured TED speaker!) No other company or organization in this industry holds themselves to this quality standard! When we combine the effectiveness of our teachers with a lesson plan that has been continually advanced, organized, and refined over a more than a decade; we are able use every word with purpose and precision, making our 3-Day Coffee Business Master Class unmatchable. We removed all the filler and fluff found in other coffee business courses to keep our program focused on the things that actually matter. This way you save on tuition, hotel, travel, and time. If you are serious about your coffee business, don’t pay extra for classroom fluff, generalized business school theory, and a tour around a city. Learn from the best teachers in the industry with the most proven track record!

WHAT OUR STUDENTS ARE SAYING

Don’t take our word for it. CHECK OUT REVIEWS FROM real FORMER STUDENTS!

• I attended the coffee business class this weekend and it was the best investment I could have made in preparing to start my own business! So wonderful and informative. I worried initially how much I would get out of the class since I am in the earliest stages of wanting to open my own coffee shop, but it was such a detailed and complete roadmap to starting the business. I left feeling inspired and educated! The staff was great and they did not sugar coat the realities of starting a business. However, they were still so encouraging and walked us though the WHOLE process. We learned how to make our coffee to the highest standard of excellence and there was a lot of time to practice the skills. If you are seriously wanting to open a coffee shop, take this class! You will have no regrets- it’s worth every penny! Thanks you guys!

  Meagan Childress
  OPENING A COFFEE SHOP | FRISCO, TX

• Educational courses can often leave one thinking, “This is dragging on way too long.” The staff at Texas Coffee School masterfully showcased their expertise and professionalism through their brilliantly concise and defined 3 day course. My initial thought of how short 3 days is for the price was quickly put to rest once I sat in class the first day. Only with such unusual and unique life experiences can a teacher use every word with purpose and precision, making this course unmatchable. The packets of information are so detailed and complete, I have no worry of losing any information received. Their instruction far exceeded all expectations. I left Texas Coffee School more inspired than ever and equipped to create my dream. Thank you all so much!

  Mary Williams
  OPENING A COFFEE SHOP | Ore City, TX

• Attending this class in preparation for opening a coffee shop was the best decision we could have made. The course is EXTREMELY thorough and covers all of the bumps in the road you will face as you try to open a business. They provide so many resources, tips, insights and advice, the material they sent us home with is my go-to for every question I have, and it does not disappoint. Without this class, I would have made so many terrible decisions and so many things would have fallen through the cracks. If you don’t know where to start — START HERE, you will not regret it. Thank you all, I’ll be sending my husband ASAP.

  Maggie Lansford
  Blackwater Coffee Co | Clovis, New Mexico