Phase 1: Establish
Coffee Program Concept Evaluation & Development
We use our signature concept development exercise to help your coffee business concept reach its full potential without leaving any “low hanging fruit” on the table. This also helps ensure your coffee shop’s concept is strategically sound, unique and meaningful, in tune with the most current industry thinking and market trends, and best serves consumer needs.
Following our concept development exercise, our in-house brand strategist and award winning design team can design your logo so your visual messaging is strategically on point, relevant, and authoritative. We will design with not only your logo in mind, but also your sign(s), website, social sites, and point of purchase materials.
An important factor to a coffee business’s success is making sure it is in a location that serves it best. Don’t trust a gut feeling when it comes to selecting the right location for your business! This is how many coffee shops go out of business. When we provide a site evaluation we take into consideration your business concept, space requirements, neighborhood, surrounding businesses, visibility, ease of access, building shape, and a number of other critical factors. Once we have walked the properties you are considering we provide an opinion on each so you can make a more informed decision.
Coffee Program Menu Development
Once the concept has been nailed down and the location has been selected we will begin collaborating with you to develop a menu. With your target audience in mind, we’ll help you craft a menu that promotes profitability through simplicity, quality, and efficiency.
Coffee Bar Design and Workflow
Now we’ve got a concept, a location, and a menu nailed down. At this point we draft a coffee shop bar design and recommended equipment list based on concept, menu, customer experience and workflow. We use our specialized expertise to maximize customer experience while maintaining streamlined ergonomic workflow, and labor efficiency. While many architects boast experience designing coffee houses and cafes, the vast majority have never worked in a coffee shop to know how many steps it takes to do a barista’s job, or where to place equipment to maximize on labor efficiency and minimize collisions and wasted transaction time.
Coffee Roaster Recommendation
Our consulting team will make a thoughtful recommendation regarding which specialty coffee roaster to do business with, as well as what coffees in particular are the best fit for the target audience and concept.