Phase 1: Establish
Coffee Shop Concept Evaluation & Development
This service will include our team personally working with you one-on-one to strategically evaluate or develop + refine your coffee business concept using our unique “Defining Your Business Concept” exercise. This process is designed to help you clearly define/refine your purpose/mission, company values, target audience, products and services, market and location needs, what makes your business different and special, overall company concept, brand personality, and a company name that is in line with your concept/purpose/core values. This will get you well on your way toward completing most of the critical sections of your business plan as well as ensuring all key aspects of your company are on strategy, on message, and on mission/values. Texas Coffee School will also provide feedback on areas of opportunity you may not have thought of for purpose of maximizing profitability and business efficiency.
Coffee Shop Financial Plan
An important factor to a coffee business’s success is making sure it is in a location that serves it best. Don’t trust a gut feeling when it comes to selecting the right location for your business! This is how many coffee shops go out of business. When considering a location for a coffee shop business, there are specific data points we evaluate to project the business’s financial viability, total start-up investment (and budget), operating budget, rent, gross sales, net profit, return on investment timeline, 5 year growth, and more. When we are finished you will have your coffee shop financial plan spreadsheet in hand so you can make more informed decisions and you can complete the financial section of your coffee shop business plan more easily and professionally. (Note: A printed sample of this coffee shop financial plan spreadsheet and many other resources of this caliber are included with detailed instruction in our 3-Day Coffee Business Class)
Coffee Program Menu Development
Once the concept has been nailed down and the location has been selected we will begin collaborating with you to develop a menu. With your target audience in mind, we’ll help you craft a menu that promotes profitability through simplicity, quality, and efficiency.
Coffee Bar Design and Workflow
Now we’ve got a concept, a location, and a menu nailed down. At this point we draft a coffee shop bar design and recommended equipment list based on concept, menu, customer experience and workflow. We use our specialized expertise to maximize customer experience while maintaining streamlined ergonomic workflow, and labor efficiency. While many architects boast experience designing coffee houses and cafes, the vast majority have never worked in a coffee shop to know how many steps it takes to do a barista’s job, or where to place equipment to maximize on labor efficiency and minimize collisions and wasted transaction time.
Coffee Roaster Recommendation
Our consulting team will make a thoughtful recommendation regarding which specialty coffee roaster to do business with, as well as what coffees in particular are the best fit for the target audience and concept.