LESS OF A JOB, MORE OF A LIFESTYLE

Growth Marketing Manager | Arlington, TX | Full Time | On-Site

YOU’VE BEEN THE ONE DOING THE WORK. NOW OWN THE OUTCOME.

You’ve built campaigns that generated revenue, not just impressions. You’ve written emails people actually opened, analyzed funnels, and figured out where they leaked. You’ve done it with limited resources because that’s how it works at your company. And yet the role you’re in doesn’t match what you’re capable of. You want ownership, not tasks. You want to see the direct line between what you do and what the business earns.

At Texas Coffee School, you’ll own two mandates from day one: fill more seats in our classes and build the systems that turn our alumni into a long-term revenue channel. Enrollment growth is the immediate priority. The alumni engagement system is a parallel build you’ll design and develop as you get established. As you integrate and prove your capabilities, the role expands into full ownership of the marketing function. This growth path is structured and intentional. You won’t be asked to do everything immediately. You will be expected to grow into everything over time.

WHY THIS ROLE MATTERS

Texas Coffee School is the nationally recognized leader in coffee business education. Since 2010, we’ve helped entrepreneurs across all 50 states open and grow profitable, independent coffee businesses. More than 750 coffee shops have opened as a direct result of our training. We have a growing alumni base, a flagship product many graduates call “life-changing,” and significant room to grow. What we don’t have is a dedicated in-house marketing person turning all of that into its full potential.

THE ROLE

This is a demand generation and alumni engagement role at a small, high-performing company. You’ll work directly with the founder and CEO, a former award-winning advertising creative director with decades of experience in brand strategy, messaging, and consumer psychology. That means a real seat at the table, direct influence on business decisions, and the kind of hands-on mentorship in marketing and business strategy that most mid-level roles at bigger companies will never offer you. You’ll own the marketing strategy for class enrollment growth, coordinate execution across internal team members and external contractors, and build a post-graduation engagement system that doesn’t currently exist. External contractors handle paid media and content today. You’ll own the strategy across all efforts from the start, with a clear path toward managing content, social, and paid media directly as the role expands.

Every class you help fill puts someone on the path to building a business that changes their life and the community they serve.

SCHEDULE

Monday through Friday. On-site at our Arlington, TX facility. Rarely exceeds 40 hours per week. You’ll work from our training facility alongside the training team, in an environment where you can see the direct impact of your work every class day.

HOW TO APPLY:

To be considered, fill out the application below, and upload your cover letter + resume (in PDF format).

JOB RESPONSIBILITIES

Demand Generation

• Own the marketing strategy for class enrollment growth across all channels
• Manage and optimize the full conversion funnel from first touch through registration
• Build and execute email marketing campaigns including segmentation, automation, and performance analysis
• Coordinate with external paid media contractor on campaign strategy, targeting, and spend
• Identify and test new acquisition channels and tactics based on performance data

Alumni Engagement and Retention

• Build and manage a structured alumni engagement program from the ground up
• Drive enrollment in secondary classes through targeted outreach to alumni at the right stage of their journey
• Design and launch a referral program that turns successful graduates into a lead generation channel

Coordination & Growth Path

• Manage multiple marketing workstreams and coordinate across internal team and external contractors
• As the role expands: take ownership of content strategy and creation, and increasing responsibility for paid media

QUALIFICATIONS

• 3–6 years of hands-on marketing experience. You’ve been the person doing the work across multiple channels, not managing people who do the work
• A track record of personally generating measurable revenue through marketing. You can name specific campaigns you executed and what they produced
• Strong on both sides: analytical (Google Analytics, email reporting, conversion data) and creative (writing, design, video editing)
• Excellent written communication. Your writing must convert, not just communicate
• Self-directed. Your first instinct when something needs doing is to figure out how

COMPENSATION AND BENEFITS

• Competitive salary plus performance bonuses
• Health insurance available after 4 months
• Paid vacation time (increases with tenure)
• Paid sick time and paid company holidays (including entire weeks at Thanksgiving and Christmas)
• Opportunities to attend professional development and major industry events

HOW TO APPLY

Submit your resume and a cover letter written by you (not AI-generated). In the cover letter, address three things:

1. Why this role interests you specifically. Not “I love marketing.” What about this opportunity caught your attention?
2. One example of marketing work you personally executed that drove a measurable business result. What was the situation, what did you do, and what happened? Include numbers.
3. Why you’d thrive as the primary marketing person at a small company.

The quality of your cover letter is the first demonstration of whether you can write for us.

Training Professional | Arlington, TX | Full Time | On-Site

TURN YOUR COFFEE EXPERIENCE INTO SOMETHING BIGGER

You have a foundation in specialty coffee. You’re smart, dependable, and driven. But maybe you feel like you’ve hit a ceiling. If you’re looking for a role with more purpose, more structure, and room to grow, this could be the opportunity you’ve been working toward.

At Texas Coffee School, we help people across the country build thriving, independent coffee businesses. As part of our training team, you won’t just teach coffee skills. You’ll guide students from idea to launch and see their success unfold in the real world. Few roles offer that kind of visibility into the impact of your work. There’s nothing quite like watching someone open their own shop knowing you helped make it happen.

THE ROLE

This role teaches Texas Coffee School’s curriculum to entrepreneurs opening coffee businesses and to their staff. You’ll deliver hands-on coffee education using professional equipment and teach our proven business curriculum for starting, operating, and growing a coffee shop.

This is a full-time, salaried position based at our Arlington, TX facility. You will also assist with day-to-day operations, customer experience, and coffee business consulting projects.

Strong public speaking and communication skills in leading a room of adult students is essential. Previous experience in the specialty coffee industry, is required.

TRAINING AND GROWTH

You don’t need to be a coffee business expert on day one. Our internal training system is structured, intensive, and built to develop the right person quickly. You’ll be learning fast, practicing often, and getting consistent feedback and coaching the entire way.

This role offers a clear path for growth within our company. The right candidate will be challenged, supported, and given increasing responsibility and compensation as they prove they can perform at a high level.

SCHEDULE

Our work schedule is Wednesday through Sunday. We rarely exceed 40 hours per week. We highly value quality of life and offer a unique schedule that allows our training team to complete most responsibilities across three immersive class days, with two shorter and lighter prep days to start the workweek.

Submit your resume and a short cover letter (written by you, not AI). Tell us why you’re interested in this role and why you believe you would excel at Texas Coffee School.

HOW TO APPLY:

To be considered, fill out the application below, and upload your cover letter + resume (in PDF format).

JOB RESPONSIBILITIES

• Successfully complete Texas Coffee School’s internal training program

• Teach Texas Coffee School’s hands-on barista training and coffee business curriculum

• Lead classroom sessions of adult learners from diverse backgrounds with confidence, clarity, and strong presence

• Deliver an end-to-end 5-star student experience

• Support consulting projects and curriculum improvements

• Prepare, maintain and reset the training facility for each class day

• Manage prospective/former student inquiries and registrations via phone and email

• Collaborate with leadership to develop additional programs or resource materials
• Stay current on coffee industry trends, standards, and best practices and integrate relevant updates into instruction

QUALIFICATIONS:

• Recent experience in the specialty coffee industry

• Organized, proactive, and detail-oriented
• Strong, confident communication skills with groups of adults
• Fast learner with high standards and strong follow-through
• Coachable and able to apply feedback quickly

• Able to take initiative and be accountable for results

• Available to work Wednesday through Sunday

• Comfortable using a Mac computer, and common desktop software

• Physical Requirements: This role requires frequent standing, speaking for long periods, walking, typing, reaching, and performing hands-on demonstrations. Must occasionally lift up to 50 pounds.

COMPENSATION AND BENEFITS

• Competitive salary plus performance bonuses

• Health insurance available after 4 months

• Paid vacation time (increases with tenure)

• Paid sick time and paid company holidays (including entire weeks of Thanksgiving and Christmas)

• Company-provided lunches on class days

• Monthly gas stipend

• Occasional 3-day weekends

• All-you-can-drink coffee and tea while working

• Opportunities to attend professional development and major industry events