Many retailers and small business owners are paying attention to Gen Z coffee shop trends—and with good reason. Generation Z currently makes up a fifth of the U.S. population and holds an estimated $360 billion in disposable income. And they’re more interested in coffee than ever, which is promising for Coffeepreneurs®!
But Gen Z doesn’t spend money lightly. They save one-third of their income, buy secondhand clothing, and cook at home. Let’s dig into a few key statistics to know about Gen Z coffee shop trends and how you can meet this audience where they are.
According to the National Coffee Association (NCA), 51% of young Americans (ages 18-24) drank coffee within the past day. Compared to 48% in January 2022 and 42% in January 2021, that’s more than ever before.
Starbucks also shared that 75% of recent sales came from cold beverages—a Gen Z crowd favorite. According to Howard Schultz, CEO.
And while millennials still lead the way in coffee consumption, Gen Z will likely continue to grow in spending power as they graduate college and enter the workforce. If you dream of a coffee shop that operates for decades to come, it’s time to make way for Gen Z.
The coffee shop industry is always changing, and it takes smart business strategies to stay ahead of the game. Here are a few additional coffee shop trends to take note of:
If you’re a coffee shop business owner seeking ideas to reach a younger generation, look no further! Here are a few ways to start putting your cafe on Gen Z’s radar.
With the surge in popularity of cold brew, health options, and other specialty drinks, it might be time to update your menu. While classic espresso-based drinks will never go out of style, you could consider your coffee shop business concept and target audience (including Gen Z) to identify a few new drink choices to offer.
Just keep in mind that effective menu pricing is how you drive profit and revenue. Calculate the cost of goods sold for every menu item and build enough profit margin into the selling price. Plus, you can try utilizing the same ingredients across multiple menu items to lower your waste, spoilage, shipping expenses, storage needs, and overall risk in the ingredients.
Texas Coffee School teaches baristas how to properly operate an espresso machine, steam milk, prepare classic espresso based drinks, and adapt their skills to different menu items. You can register yourself or your baristas for an upcoming 2-Day Barista Training Class!
It’s no secret that a social media presence—and even a paid marketing strategy—is a key way to reach the Gen Z demographic. This audience spends an estimated three hours per day on social media, compared to 2.25 hours for millennials and 1.75 hours for the global average.
A few social media tips for coffee shops include:
Unfortunately, less than half of Gen Z’s population views business as a force for good in society. Your coffee shop might be able to change that for your local community’s young people. Issues like sustainability and equity are top of mind for this audience. By reflecting on your personal values and ensuring your brand is doing more than just selling cups of coffee by aligning with a cause, Gen Z is more likely to align with your brand.
While Texas Coffee School’s 3-Day Coffee Business Master Class does teach the fundamentals of coffee and business, we also teach Coffeepreneurs® how to innovate. Our instructors—with combined decades of experience—are constantly evolving our training systems, resource materials, and training environment to ensure students are prepared to face what’s ahead.
Ready to get started? Check out upcoming class dates and register today!
The Best Coffee Training Available
We’ve helped hundreds of students successfully launch their own coffee shop businesses. Join us in our 5-Star Rated Coffee Classes, whether you’re an aspiring entrepreneur looking to open a coffee shop, a manager, a barista or home enthusiast looking to sharpen your skills.