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Is Inconsistency Killing Your Coffee Business From Within?

Since you are reading a coffee school blog right now it is probably safe to assume you have visited a certain large chain “green mermaid” coffee shop before. Perhaps even more than once…

Think about your last visit. How did your drink taste? Now think about how all your drinks have ever tasted at every location of this large chain coffee shop. Chances are, you got a pretty consistent experience nearly every visit,

FILED UNDER: Coffee Business
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