Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2023 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.
If you’re an entrepreneur living in a small town who wants to open a coffee shop, the answer is yes—you can successfully launch a coffee business! Take it from Coffeepreneur® Dorrie Pilot. As she shared with us, “I had a fear that people in small towns would not appreciate specialty coffee… and what I have been pleasantly surprised by is that my small town residents are hungry for good coffee.”
When Coffeepreneurs® Dorrie and Jeff Pilot bought an eight-acre property in the country, they had big dreams of what they’d do with it. The vision began with two existing buildings the duo planned to turn into a brewery. But what about the tiny building—a former 1980s two-pump gas station—that stood by the entrance to the property? Could they try using the space to open a coffee shop in a small town?
Learn a new skill. Travel somewhere new. Cook more. Spend less. Studies show that 41% of Americans will make New Year’s resolutions, but only 9% will keep them. If you’re a resolution person, why not go big and start making that coffee shop dream happen? The best way to achieve your goal—and not become a statistic—is by writing a coffee shop business plan.
No matter where you are in the coffee journey, 2023 could be a game-changing year for your coffee shop. From brand new Coffeepreneurs® to tenured cafe owners, everyone has more to learn when it comes to succeeding in the industry. That’s why we’re bringing you our best business tips for coffee shops in 2023—and beyond.