In many popular coffee regions around the United States, iced coffee is treated as an afterthought. In a lot of cases it is even looked down upon by baristas and coffee purists. The reason? “Iced coffee is bitter, and just plain tastes bad.” But why? Could it be that baristas only focus their attention in the direction of traditional hot brewing methods? What if the same level of though and care were put into iced coffee?
Starting a new business is an act of creation, an act of design. Even if you are pursuing a business model that has been “done before” and therefore proven, the myriad of decisions that you need to make when planning for a new business is mind-boggling. Still, being able to recognize which of those decisions will potentially have the greatest influence on the success or failure of your venture is a skill unto itself.
This is particularly true in the case of starting your own coffee shop business.