Custom, Convenient, Fun, Cold: 2024 Coffee Shop Trends

As we kick off a new year, we’re forecasting consumer trends that are shaping the future for coffee shops. As Gen Z becomes a bigger market influence, the shape of the specialty coffee industry is changing. There is evidence of this transformation not only in drink menus at local coffee shops, but in bold moves by giants like McDonalds and Chobani or in the success of drive-thru chains like Dutch Bros, or 7 Brew. In this article,