Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2023 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.
More entrepreneurs and thought leaders are talking about burnout than ever before, and for good reason. Burnout can lead to business decline, exhaustion, and even physical symptoms. It’s something that coffee shop owners should catch and address before it’s too late.
Luckily, there are ways to prevent burnout and focus on your mental health for the sake of your business. Read on to learn about four potential causes for burnout and how to prevent them.
Many retailers and small business owners are paying attention to Gen Z coffee shop trends—and with good reason. Generation Z currently makes up a fifth of the U.S. population and holds an estimated $360 billion in disposable income. And they’re more interested in coffee than ever, which is promising for Coffeepreneurs®!
But Gen Z doesn’t spend money lightly. They save one-third of their income, buy secondhand clothing, and cook at home. Let’s dig into a few key statistics to know about Gen Z coffee shop trends and how you can meet this audience where they are.
Why is coffee shop customer service important in 2022 and beyond?
In our step-by-step guide for how to start a coffee shop, we emphasize both your business plan—how you’ll delight customers—and your team of employees—who will delight your customers. That’s because customer service can make or break a coffee shop.
We’re living in a post-pandemic world where customers crave both connection and convenience. It’s a paradox between wanting to serve people meaningfully while also meeting their needs quickly.
It’s officially fall, (even though it might not feel that way in Texas). The average coffee drinker probably knows this time of year as pumpkin spice season. But coffee shop owners and industry insiders are likely sensing a number of emerging trends far beyond PSLs. We’re sharing coffee shop trends and innovations that are dominating in Fall 2022, and will likely continue to shape coffee shops in 2023 and years to come.