Many of us who manage coffee shop operations are familiar with the frustrating loop that comes with working in the business rather than on the business. It’s like the movie Groundhog’s Day. After the alarm clock goes off each morning, we tackle a never-ending to-do list at the coffee shop from open to close: taking inventory, ordering ingredients, serving customers, posting on social media, planning the next week’s schedule.
Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2025 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.
Imagine you set out to run 10 miles but didn’t track your distance along the way. How would you know when you reached your goal? Your intuition, or how out of breath you are? Lacking tangible metrics–like distance, time, and speed–leads you to an easy miscalculation. But when finances and your business are at stake, a miscalculation could be fatal. That’s why you need to track coffee shop KPIs.
At Texas Coffee School, we’re committed to staying up to speed on the latest industry trends, including coffee trends in 2024. Our 3-Day Coffee Business Master Class offers training systems that are constantly evolving—so that you’re prepared to face what’s ahead.
That’s why we’re bringing you our top trend picks from the National Coffee Association’s (NCA) 2024 National Coffee Data Trends Specialty Coffee Report. Plus, learn what these trends mean for your current or aspiring coffee shop!
Your coffee shop menu is part of your coffee shop’s ambience as much as the name, location, or decor. And just as important, the menu is where you earn a profit for your coffee shop! So it’s key to offer the right items at the right prices.
Here are a few tips from our team of experts for curating the perfect coffee shop menu.