When To Revise A Coffee Shop Menu: Use Data, Not Emotions

If you have started a coffee shop business you are likely familiar with the constant stream of requests from customers, friends and even family to add or change items on your menu.  But when is it really a smart idea to revise a coffee shop menu?  Many coffee shop business owners get wrapped up in the emotions of these kind of requests and wonder “If I don’t add/change this item, will it hurt my business?”