Vermont tourists and locals alike are knocking down the door for a taste of Three Branches Cafe & Bakery.
The charming coffee shop is set in a historic building in Island Pond, Vermont, and owned by Texas Coffee School Coffeepreneurs® Erin Miceika and Pierre Gervais. The area welcomes tourists almost year round, with snowmobiling in the winter, leaf peeping in the fall and lake activities in the summer. Visitors come from neighboring states like Massachusetts,
Jumping into a brick-and-mortar coffee shop business can feel like diving headfirst into a swimming pool. Even though that leap can come with incredible reward and satisfaction, it also takes an investment of time and money. That leads to some aspiring coffee business owners to ask: Can you ease into a coffee business on the side, instead?
When our Texas Coffee School team gets an influx of folks asking the same question,
Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2025 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.