The world is full of fragrance. Some bring comfort and joy while others… do not. There is no fragrance more identifiable from miles away than coffee (especially roasting coffee). Coffee brings with it the aroma that lifts you up and calms you down at the same. While fragrance is limited to the smell alone, aroma captures our senses and takes us on a journey. Aroma transcends fragrance alone, it carries with it unparalleled power.
The aroma that coffee brings employs all of your five senses.
Lately it seems like every commercial on television has a latte-art laden cappuccino. Television characters are working at coffee shops like Café Grumpy and Intelligentsia. Intelligentsia’s coffee can even be found on the shelves at Target now. Specialty coffee is becoming a part of popular culture in a big way. As more of specialty coffee shops appear, many try to provide unique coffee experiences to their customers that they can’t find other places. A popular way many specialty coffee businesses approach this is by showcasing unique ways to brew their coffees.
It’s not secret that specialty coffee is in high demand these days. From Seattle to Miami, and Boston to Los Angeles, most major cities and many suburbs have a great local coffee shop serving up the best specialty coffees of the season. Getting a fantastic cup of coffee or a perfectly pulled shot of espresso in cities across America is becoming more common if you know where to look. As more and more consumers become more engaged with great coffee,
Seasonality is a word that is ingrained in the vocabulary of specialty coffee. Coffee is a seasonal crop, just like strawberries and other fruits. Throughout the year, specialty coffee offerings will vary based on harvest schedules in different countries, and many coffees can only be found at specific times of the year. Seasonality is more than just a buzzword though, it signifies freshness, provides transparency and can be utilized to increase variety and add value to your products and your menu.
Despite the period of rapid growth and progression that the specialty coffee industry has been enjoying around the world as of late, much about our industry and our product remains esoteric to the general public. To a person that has lived their entire life thinking that the pre-ground powder in a can at the grocery store brewed through a $20 auto-dripper is the extent of what coffee has to offer (and whose palate has likely adapted to now genuinely enjoy these products),