Are Too Many Menu Options Stifling Your Coffee Shop’s Success?

It’s opening day at the coffee shop you have put your heart and soul into. You wait anxiously for that first customer to come strolling into your meticulously designed café where you have spent months or even a year, scrutinizing over the menu and hand selecting the finest specialty coffees that would make any coffee connoisseur’s day.  You’ve invested in the very best coffee making equipment money can buy, and your staff have been through several days of professional barista training and coffee classes.