Coffee Shop Marketing Plan for 2023

Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2023 coffee shop marketing plan.

In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.