Work culture at your coffee shop is more than just “good vibes”—it improves employee retention, affects customer interactions and can even help your coffee shop make more money. Happy employees show up to work with a good attitude and excellent service. Plus, it makes your job as owner or manager more enjoyable, too!
So while we educate Texas Coffee School students about shop layout, marketing, trends, and more, we’re also directing our focus on the people who make things happen.
People’s love for coffee is a tale as old as time. But what if customers are trying to reduce their caffeine intake? What if it’s hot outside? What if they just want something new and trendy? Look this way—iced tea drinks are a great alternative for customers in any of these camps.
In fact, a market research report by DataM Intelligence shows that some people are shying away from caffeine and sugary drinks and toward things like herbal tea and other coffee substitutes.
A new behavioral trend is emerging as customers are reconsidering decaf coffee, driven by health concerns and a desire to moderate caffeine intake. Many are seeking alternatives that offer the beloved coffee experience without the stimulating effects. While tea provides diverse flavors and varying caffeine levels, a significant number of consumers value the distinctive taste and ritual of specialty coffee. Does your coffee shop offer modern decaf options to cater to this growing preference?
There are many benefits to opening a mobile coffee cart. First, a cart can be a low-risk entry point for aspiring Coffeepreneurs®. It’s a way to test your business concept–a way to learn processes, grow your brand, experiment with recipes, and get to know your customer base.
A mobile coffee cart is also a way to pull traffic into an existing non-coffee business. Or, it can be an extension of you coffee shop,
District Coffee in St. Cloud, MN, has only been open for nine months, but they’re doing many things right. It helps that the coffee shop was launched by Texas Coffee School former students, using the information they learned in our 3-Day Coffee Business Master Class!
Coffeepreneurs® Amie Danielson and Molly Windfeldt were both stay-at-home moms looking to take the next step. They wanted to provide a gathering place for their community. Thus, District Coffee was born with an “urban vibe in a suburban setting”