The world is full of fragrance. Some bring comfort and joy while others… do not. There is no fragrance more identifiable from miles away than coffee (especially roasting coffee). Coffee brings with it the aroma that lifts you up and calms you down at the same. While fragrance is limited to the smell alone, aroma captures our senses and takes us on a journey. Aroma transcends fragrance alone, it carries with it unparalleled power.
The aroma that coffee brings employs all of your five senses.
Lately it seems like every commercial on television has a latte-art laden cappuccino. Television characters are working at coffee shops like Café Grumpy and Intelligentsia. Intelligentsia’s coffee can even be found on the shelves at Target now. Specialty coffee is becoming a part of popular culture in a big way. As more of specialty coffee shops appear, many try to provide unique coffee experiences to their customers that they can’t find other places. A popular way many specialty coffee businesses approach this is by showcasing unique ways to brew their coffees.
Specialty Coffee has grow significantly in the past decade. New quality-focused coffee shops and coffee businesses rapidly continue to open in cities across North America and beyond. Many are even popping up in small towns or suburban neighborhoods. As interest and appreciation for great coffee grows, however, it’s becoming more common to find well-prepared specialty coffee in places like restaurants, offices and churches. As more people are exposed to better coffee they are also exposed to the things that make it different from the big chain coffee shops.
Whether it’s a cappuccino, a latte, an espresso, or simply black coffee, coffee has become a way of life for most people. The ever-growing market appeal of the specialty coffee business has promoted this tangible shift in the coffee culture of America. With more people becoming interested in preparing a good cup of coffee in the comfort of their homes, coffee education is becoming a relatively mainstream experience to partake in.
Imagine you are going on a road-trip. It’s 4am and you need to fuel up your car (and yourself) before you leave. You pull in to the gas station since you know no coffee shops are open this early. You decide to go in and grab a coffee. You walk-in, fill a cup from the carafe of coffee waiting for you, and begin your journey to the condiment counter because you know this cup is going to need a liberal helping of cream.