Explore how to assess demand, competition, and what could make your shop stand out with competitor analysis.
Thinking about opening a coffee shop, truck, or mobile cart? An important first step is understanding the local market and competition. Are there enough people nearby to support your concept? Will too many competitors pull customers away? That’s what a coffee shop competitor analysis can tell you.
Aspiring coffee shop owners who take the time to analyze their community’s competitive landscape start their businesses with clearer direction and better chances of success.
Summer Drink Trends & Smart Logistics for a Profitable Mobile Coffee Cart Business
Summer changes everything for mobile coffee cart business operators. When temperatures soar, customers abandon hot drinks for delicious TikTok-worthy cold beverages, creating a massive opportunity for savvy mobile coffee cart business entrepreneurs. The challenge? Working within the constraints of limited space, power, and equipment while serving high volumes efficiently. Get this balance right, and you can triple your summer revenue.
Most students who come through our doors have a vision—of roasting beans, curating menus, and managing baristas for the popular brick-and-mortar coffee shop they launched, starting in our classroom. Maybe they’ll even run multiple locations! And while this is a worthwhile (and achievable!) dream, an investment in a coffee business can sometimes feel out of reach.
That’s why many aspiring coffee shop owners are finding new avenues to building their businesses. Some are turning to coffee trucks,
Jumping into a brick-and-mortar coffee shop business can feel like diving headfirst into a swimming pool. Even though that leap can come with incredible reward and satisfaction, it also takes an investment of time and money. That leads to some aspiring coffee business owners to ask: Can you ease into a coffee business on the side, instead?
When our Texas Coffee School team gets an influx of folks asking the same question,
Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2025 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.