Jumping into a brick-and-mortar coffee shop business can feel like diving headfirst into a swimming pool. Even though that leap can come with incredible reward and satisfaction, it also takes an investment of time and money. That leads to some aspiring coffee business owners to ask: Can you ease into a coffee business on the side, instead?
When our Texas Coffee School team gets an influx of folks asking the same question,
Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2025 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.
Chandler Lipe, Texas Coffee School Coffeepreneur® and owner of The Den, is making waves in Denver. We wrote about the launch of her family-friendly coffee shop and gathering space one year ago. Heading into her second year of business, we reached out to learn about her impressive progress, growth, and streamlined operations.
The Den social lounge & coffee shop has scaled quickly and created three strong revenue streams: a coffee shop, family lounge,
Tiffani Kocsis, owner of East Dallas Middle Ground and Texas Coffee School Coffepreneur®, is no stranger to the coffee shop world. She says she grew up studying, spending time with friends and finding a second home at coffee shops. So it’s no surprise that after 20 years in education, writing a book, and raising a family, Tiffani set out to create her own vision of what a coffee shop would be.
We asked her a few questions about starting a successful coffee business in East Dallas and for her best tips for aspiring coffee shop owners.
There’s nothing quite like sitting at a coffee shop with friends, a good book, music or your laptop alongside a warm (or trendy iced) cup of coffee. But if you love a cozy coffee shop, why not open your own?
Since the phrase, “romanticize your life,” became a regular part of our vocabulary, folks are inspired to find new ways to enjoy their everyday rhythms. And that includes morning or afternoon coffee. If you’ve got an idea for a cozy coffee shop,