Your coffee shop menu is part of your coffee shop’s ambience as much as the name, location, or decor. And just as important, the menu is where you earn a profit for your coffee shop! So it’s key to offer the right items at the right prices.
Here are a few tips from our team of experts for curating the perfect coffee shop menu.
Work culture at your coffee shop is more than just “good vibes”—it improves employee retention, affects customer interactions and can even help your coffee shop make more money. Happy employees show up to work with a good attitude and excellent service. Plus, it makes your job as owner or manager more enjoyable, too!
So while we educate Texas Coffee School students about shop layout, marketing, trends, and more, we’re also directing our focus on the people who make things happen.
People’s love for coffee is a tale as old as time. But what if customers are trying to reduce their caffeine intake? What if it’s hot outside? What if they just want something new and trendy? Look this way—iced tea drinks are a great alternative for customers in any of these camps.
In fact, a market research report by DataM Intelligence shows that some people are shying away from caffeine and sugary drinks and toward things like herbal tea and other coffee substitutes.
A new behavioral trend is emerging as customers are reconsidering decaf coffee, driven by health concerns and a desire to moderate caffeine intake. Many are seeking alternatives that offer the beloved coffee experience without the stimulating effects. While tea provides diverse flavors and varying caffeine levels, a significant number of consumers value the distinctive taste and ritual of specialty coffee. Does your coffee shop offer modern decaf options to cater to this growing preference?
When it comes to marketing, having an effective strategy can make or break your coffee shop. Even with the best coffee or most creative menu items, your coffee business can’t turn a profit without getting customers in the door. Fortunately, several Texas Coffee School Coffeepreneurs® have paved the way in innovative, successful marketing plans. Check out these local marketing strategies for coffee shops, featuring Arwa Yemeni Coffee—one of Dallas’ hottest coffee shops owned by a former student!