When Veronica Ratcliff left her career in corporate human resources after nearly 20 years, she knew it was time to finally chase a lifelong dream. She had worked at companies like Airbnb, Merck Pharmaceuticals, and Under Armour, but deep down she always pictured herself owning a community-centered business.
This summer, that dream became reality. Veronica launched Odd Roots, a mobile coffee trailer in South Austin, inspired in part by outdoor adventures from her Northern California upbringing.
Is 2025 a Good Year to Start a Coffee Shop? You May Be Surprised.
2025 Might not seem like the obvious year to start a coffee shop business. With news cycles full of economic uncertainty, many aspiring entrepreneurs ask, “Is 2025 really a good year to open a coffee shop?” The surprising answer is yes. Specialty coffee consumption in the U.S. has reached record highs, and independent coffee shops are capturing more demand than ever.
A coffee shop deployment plan is one of the most underrated tools for creating consistency, efficiency, and flow in your daily operations. It’s more than just a schedule. Deployment is the art of assigning every barista a clear role and routine based on your forecasted volume and staffing.
Many of our Coffee Shop Operations Master Class graduates tell us they didn’t realize how much smoother their shop could run until they started deploying their team with intention.
At Sayfani Coffee House, coffee is more than just a beverage. It’s a universal language that connects people, tells stories, and celebrates heritage. Founded in 2023 by entrepreneurs Omar Ahmed and Abdallah Abdullah, Sayfani has quickly become a beloved community hub in North Texas, bringing authentic Yemeni coffee to the Dallas metro area.
In this article, we share the Texas Coffee School graduates’ success story as they’re on their way to opening a third North Texas location–from Allen to Coppell to Sachse.
Imagine stepping into a coffee shop where every detail is designed to evoke the thrill of travel. There are airplane-inspired windows, travel-themed menu items, and a vibrant, welcoming atmosphere. Welcome to Window Seat Coffee, Dallas’s beloved neighborhood café that combines exceptional craft coffee with a sense of adventure and discovery. Owned by Kristen and Tom Boyd, this unique coffee shop has quickly become a staple on Greenville Avenue for locals and travelers alike seeking a little escape with every sip.