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Need better marketing for your small business? Add coffee.

For small businesses, it feels like no amount of marketing can ever be enough. More social posts, more reviews, more events! If you feel like you’ve tried every creative way to drive foot traffic through your doors, we’ve got an alternative solution for you: coffee. 

Picture a trip to the book shop, the garden center, the car wash, the gym, or the hair salon. What would make each one just a little better?

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Women Owned Coffee Businesses Reshape Specialty Coffee

Texas Coffee School Celebrates Women Owned Coffee Businesses 

Every March, we celebrate Women’s History Month and the women in our industry driving growth and evolution. This year, the impact women are making in specialty coffee feels especially tangible. 

Despite hurdles that have made ownership and leadership challenging, the numbers of women opening coffee businesses are surging. We see this in the data, and we see this in our classroom. 

Below,

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16 Years of Texas Coffee School

This month, Texas Coffee School turns 16. That’s a fully licensed-driver of creating, refining, and elevating our coffee business education programs. 

Our own journey as a small business has been anything but a straight road. As entrepreneurs, we know that every phase of business comes with unique challenges–from idea to start up to growing through hurdles. “How can we possibly make this work?” is a question we gotten to know intimately through the past 16 years. 

FILED UNDER: Success Stories
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Brick Street Coffee Serves the “Friendliest City in the South”

When Debbie and Derek Peris moved their coffee roastery from Washington all the way to a small town in Louisiana, they had no idea that the coffee shop they would soon open there would land them in Travel and Leisure. 

Now, two and a half years after opening Brick Street Coffee in a renovated hardware store, Debbie knows that the cross-country move and long renovation were all worth it. 

FILED UNDER: Success Stories
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Yes! You Should Open a Family-Owned Coffee Shop

Entrepreneurship can be a successful family affair. For these coffee shop owners, that’s exactly what they set out to create: a space where their family could build together, work together and leave a lasting legacy in their community. 

If you’re considering opening a coffee shop with a family member, find inspiration from our former students. Spouses, siblings, parents, or adult children– it’s possible the best business partner for you is living under the same roof.

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