We’re in Our Non-Coffee Drink Era at Coffee Shops
Smart Coffee Shop Owners Are Diversifying Their Drink Menus
Matcha, energy drinks, dirty sodas, and more. Non-coffee drinks have moved from novelty to the norm in coffee shops. Look no further than Starbucks, the most closely watched barometer of consumer behavior in the industry. Cold drinks account for half of Starbucks’ sales, and the menu has evolved in turn. The cold drinks on the menu expand far beyond coffee, from flavored iced matcha with protein cold foam to colorful refreshers.