Why Right Now Is a Great Time to Start a Small Business
Following a year of unexpected upheaval for small business owners, to start a small business may seem unthinkable. You’ve endured a year of new routines, rules, and adaptations. It’s tempting to want to hold off on your dream until a more reasonable time presents itself. Don’t. It may be surprising, but we have reason to believe now is a great time to start a small business.
In 2010, Harvard Business Review launched a yearlong analysis of successful corporate strategies during the 1980 crisis,