From Family Recipe to Business Success: How Gerardo Mazariegos Built Sno King from the Ground Up

A Sweet Idea Born from Tradition

When Gerardo Mazariegos launched Sno King, a mobile sno cone stand in Odessa, Texas, he wasn’t just starting a business—he was preserving a piece of family history. The idea came on a whim, sparked by a craving and a memory.

“Growing up, my mom had this family recipe that she brought over from Mexico. We made our own syrups from actual fruit for shaved ice,” Gerardo remembered.

Kid-Friendly Coffee Shop Concepts

One of the secrets to making sales as a small business is knowing your target audience. Your target audience affects your coffee shop layout, marketing plan, and trends you participate in. Lately, our team of experts has noticed an uptick in a certain concept: the kid-friendly coffee shop.

Several Texas Coffee School former students have launched coffee shops that are inclusive to families with kids of all ages. You won’t find cold minimalistic style,