Why Gen Z Is Choosing Coffee Business Ownership (and How to Do It Right)
Imagine waking up every morning to a business you built yourself. You choose the menu, the aesthetic, and the vibe. That’s the kind of independence many members of Gen Z are chasing today. For a generation who has grown up in the midst of rapid change, more young people are questioning the traditional college path and looking for a way to channel creativity and ambition into entrepreneurship. Many members of Gen Z are already thriving as entrepreneurs.