Imagine you set out to run 10 miles but didn’t track your distance along the way. How would you know when you reached your goal? Your intuition, or how out of breath you are? Lacking tangible metrics–like distance, time, and speed–leads you to an easy miscalculation. But when finances and your business are at stake, a miscalculation could be fatal. That’s why you need to track coffee shop KPIs.
At Texas Coffee School, we’re committed to staying up to speed on the latest industry trends, including coffee trends in 2024. Our 3-Day Coffee Business Master Class offers training systems that are constantly evolving—so that you’re prepared to face what’s ahead.
That’s why we’re bringing you our top trend picks from the National Coffee Association’s (NCA) 2024 National Coffee Data Trends Specialty Coffee Report. Plus, learn what these trends mean for your current or aspiring coffee shop!
Your coffee shop menu is part of your coffee shop’s ambience as much as the name, location, or decor. And just as important, the menu is where you earn a profit for your coffee shop! So it’s key to offer the right items at the right prices.
Here are a few tips from our team of experts for curating the perfect coffee shop menu.
Work culture at your coffee shop is more than just “good vibes”—it improves employee retention, affects customer interactions and can even help your coffee shop make more money. Happy employees show up to work with a good attitude and excellent service. Plus, it makes your job as owner or manager more enjoyable, too!
So while we educate Texas Coffee School students about shop layout, marketing, trends, and more, we’re also directing our focus on the people who make things happen.
People’s love for coffee is a tale as old as time. But what if customers are trying to reduce their caffeine intake? What if it’s hot outside? What if they just want something new and trendy? Look this way—iced tea drinks are a great alternative for customers in any of these camps.
In fact, a market research report by DataM Intelligence shows that some people are shying away from caffeine and sugary drinks and toward things like herbal tea and other coffee substitutes.