Is Inconsistency Killing Your Coffee Business From Within?

Since you are reading a coffee school blog right now it is probably safe to assume you have visited a certain large chain “green mermaid” coffee shop before. Perhaps even more than once…

Think about your last visit. How did your drink taste? Now think about how all your drinks have ever tasted at every location of this large chain coffee shop. Chances are, you got a pretty consistent experience nearly every visit,

Coffee Business Tips: Creating a Culture of Consistency

It’s seven in the morning.  You are tired, as you have every right to be at this hour.  Maybe you’re a little grumpy, but you’re at your favorite coffee shop so you are happy anyway.  You’re about five people back in line and you want this coffee.  In fact, you need it.  Slowly you make your way closer and closer to the register and your mouth is watering as you imagine how delicious that first sip is going to be.  

WHY: Some Coffee Businesses Succeed and Many Fail

Specialty coffee, craft beverages, local baked goods, and just about all things “artisan” are in high demand these days (Even toast!). It doesn’t matter if you are in a big city like Los Angeles or you are in a small town outside a suburb of Tulsa, you’ve likely seen a small locally owned coffee shop crafting, or at least selling an array of artisan goods.  Each year, thousands of would-be entrepreneurs, tired of working for someone else,