In today’s world of convenience and on-demand everything, the customer experience can begin to feel pretty transactional. We order clothes, books, and tools online without asking a sales associate for help. People pull up to a drive thru, speak to a screen, and swap our card for a food order. And we slide into the backseat and stare at our phones during an Uber ride.
If a customer prefers to get what they need quickly and go on their way,
Our world seems to be moving at hyper speed. Chatbots are writing articles (but not this one), cars are starting to drive themselves, and we’re drinking cold brew from cans. It wasn’t long ago that Third Wave Coffee hit the scene, and words like “artisan,” “craft,” and “pour over” made their way into the mainstream population’s vocabulary. Now, one global pandemic and a new generation of coffee drinkers later, where does that leave us? Coffee shop culture and trends continue to evolve.
Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2023 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.
More entrepreneurs and thought leaders are talking about burnout than ever before, and for good reason. Burnout can lead to business decline, exhaustion, and even physical symptoms. It’s something that coffee shop owners should catch and address before it’s too late.
Luckily, there are ways to prevent burnout and focus on your mental health for the sake of your business. Read on to learn about four potential causes for burnout and how to prevent them.
Many retailers and small business owners are paying attention to Gen Z coffee shop trends—and with good reason. Generation Z currently makes up a fifth of the U.S. population and holds an estimated $360 billion in disposable income. And they’re more interested in coffee than ever, which is promising for Coffeepreneurs®!
But Gen Z doesn’t spend money lightly. They save one-third of their income, buy secondhand clothing, and cook at home. Let’s dig into a few key statistics to know about Gen Z coffee shop trends and how you can meet this audience where they are.