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Death Before Decaf? – Why Customers Are Reconsidering Decaf Coffee

A new behavioral trend is emerging as customers are reconsidering decaf coffee, driven by health concerns and a desire to moderate caffeine intake. Many are seeking alternatives that offer the beloved coffee experience without the stimulating effects. While tea provides diverse flavors and varying caffeine levels, a significant number of consumers value the distinctive taste and ritual of specialty coffee. Does your coffee shop offer modern decaf options to cater to this growing preference?

The Evolution of Decaf Coffee

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Opening a Mobile Coffee Cart

There are many benefits to opening a mobile coffee cart. First, a cart can be a low-risk entry point for aspiring Coffeepreneurs®. It’s a way to test your business concept–a way to learn processes, grow your brand, experiment with recipes, and get to know your customer base. 

A mobile coffee cart is also a way to pull traffic into an existing non-coffee business. Or, it can be an extension of you coffee shop,

FILED UNDER: Open a Coffee Shop
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5 Things District Coffee Is Doing Right

District Coffee in St. Cloud, MN, has only been open for nine months, but they’re doing many things right. It helps that the coffee shop was launched by Texas Coffee School former students, using the information they learned in our 3-Day Coffee Business Master Class!

Coffeepreneurs® Amie Danielson and Molly Windfeldt were both stay-at-home moms looking to take the next step. They wanted to provide a gathering place for their community. Thus, District Coffee was born with an “urban vibe in a suburban setting”

FILED UNDER: Success Stories
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Building Real Community

As Texas Coffee School we celebrates its 14th year, it’s great to see some of our early students still thriving. Brentwood Social House, founded by Suzanne Daniels in 2016, has stood the test of time and become a favorite among the local community.

What really makes Brentwood Social House stand out is its focus on community. Now, ‘community’ is a word that often gets overused. So many businesses say they want to build a community with their brand and their coffee shop,

FILED UNDER: Success Stories
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Local Marketing Strategies for Coffee Shops

When it comes to marketing, having an effective strategy can make or break your coffee shop. Even with the best coffee or most creative menu items, your coffee business can’t turn a profit without getting customers in the door. Fortunately, several Texas Coffee School Coffeepreneurs® have paved the way in innovative, successful marketing plans. Check out these local marketing strategies for coffee shops, featuring Arwa Yemeni Coffee—one of Dallas’ hottest coffee shops owned by a former student!

FILED UNDER: Run a Coffee Shop
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