Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2023 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.
More entrepreneurs and thought leaders are talking about burnout than ever before, and for good reason. Burnout can lead to business decline, exhaustion, and even physical symptoms. It’s something that coffee shop owners should catch and address before it’s too late.
Luckily, there are ways to prevent burnout and focus on your mental health for the sake of your business. Read on to learn about four potential causes for burnout and how to prevent them.
If you’re an entrepreneur living in a small town who wants to open a coffee shop, the answer is yes—you can successfully launch a coffee business! Take it from Coffeepreneur® Dorrie Pilot. As she shared with us, “I had a fear that people in small towns would not appreciate specialty coffee… and what I have been pleasantly surprised by is that my small town residents are hungry for good coffee.”
When Coffeepreneurs® Dorrie and Jeff Pilot bought an eight-acre property in the country, they had big dreams of what they’d do with it. The vision began with two existing buildings the duo planned to turn into a brewery. But what about the tiny building—a former 1980s two-pump gas station—that stood by the entrance to the property? Could they try using the space to open a coffee shop in a small town?
Learn a new skill. Travel somewhere new. Cook more. Spend less. Studies show that 41% of Americans will make New Year’s resolutions, but only 9% will keep them. If you’re a resolution person, why not go big and start making that coffee shop dream happen? The best way to achieve your goal—and not become a statistic—is by writing a coffee shop business plan.