Have you ever heard of the 4 P’s of marketing? Popularized in the 1950s by a Harvard professor, the 4 P’s outline the most important parts of a business’s marketing strategy: product, price, place, and promotion. And they can help define how to think about your 2025 coffee shop marketing plan.
In your case as a coffee shop owner, the physical product is coffee. It should be great tasting and approachable specialty coffee that delights customers with every cup.
In the spirit of reflection before the new year, we want to recognize a few standout Texas Coffee School Coffeepreneurs® who took their coffee shop business to the next level. These successful former students proved there are many ways to innovate — from catering to a target audience like parents with kids, to renting out coffee shop space, to hosting community events. They’ve found new ways to generate revenue while building a brand that delights customers.
Chandler Lipe, Texas Coffee School Coffeepreneur® and owner of The Den, is making waves in Denver. We wrote about the launch of her family-friendly coffee shop and gathering space one year ago. Heading into her second year of business, we reached out to learn about her impressive progress, growth, and streamlined operations.
The Den social lounge & coffee shop has scaled quickly and created three strong revenue streams: a coffee shop, family lounge,
With these coffee holiday gift ideas, you’ll be every coffee lover’s favorite person at the holiday function this year. Check out these holiday gifts for coffee lovers, kiddos, and your coffee shop, curated by the Texas Coffee School team.
Holiday Gifts for Coffee Lovers
Your friend or family member will be thrilled to receive one of these thoughtful, coffee-themed gifts. Who knows, they might even brew you a cup of their at-home specialty drink.
Tiffani Kocsis, owner of East Dallas Middle Ground and Texas Coffee School Coffepreneur®, is no stranger to the coffee shop world. She says she grew up studying, spending time with friends and finding a second home at coffee shops. So it’s no surprise that after 20 years in education, writing a book, and raising a family, Tiffani set out to create her own vision of what a coffee shop would be.
We asked her a few questions about starting a successful coffee business in East Dallas and for her best tips for aspiring coffee shop owners.