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8 Things to Know about Coffee Trends in 2024 and Beyond

At Texas Coffee School, we’re committed to staying up to speed on the latest industry trends, including coffee trends in 2024. Our 3-Day Coffee Business Master Class offers training systems that are constantly evolving—so that you’re prepared to face what’s ahead.

That’s why we’re bringing you our top trend picks from the National Coffee Association’s (NCA) 2024 National Coffee Data Trends Specialty Coffee Report. Plus, learn what these trends mean for your current or aspiring coffee shop!

FILED UNDER: Run a Coffee Shop
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River Mill Coffee Co: How Two Teachers Brought Coffee to Rural Nebraska

When Heather and Rachael, two teachers from small-town Nebraska, decided to open their own coffee shop, they knew it would be a risk. But a magazine article, a song at a concert and a reconsidered building offer ushered in a new season of coffee shop ownership at River Mill Coffee Company.

The duo shared a mutual best friend and first met as members of their friend’s wedding bridal party. But they reconnected years later when their kids attended the same school and formed a friendship.

FILED UNDER: Success Stories
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How to Create a Coffee Shop Menu

Your coffee shop menu is part of your coffee shop’s ambience as much as the name, location, or decor. And just as important, the menu is where you earn a profit for your coffee shop! So it’s key to offer the right items at the right prices.

Here are a few tips from our team of experts for curating the perfect coffee shop menu. 

Use Data, Not Emotions

If you’re a new coffee shop owner,

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Design a Cozy Coffee Shop

There’s nothing quite like sitting at a coffee shop with friends, a good book, music or your laptop alongside a warm (or trendy iced) cup of coffee. But if you love a cozy coffee shop, why not open your own?

Since the phrase, “romanticize your life,” became a regular part of our vocabulary, folks are inspired to find new ways to enjoy their everyday rhythms. And that includes morning or afternoon coffee. If you’ve got an idea for a cozy coffee shop,

FILED UNDER: Open a Coffee Shop
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7 Tips for a Positive Work Culture at Your Coffee Shop

Work culture at your coffee shop is more than just “good vibes”—it improves employee retention, affects customer interactions and can even help your coffee shop make more money. Happy employees show up to work with a good attitude and excellent service. Plus, it makes your job as owner or manager more enjoyable, too!

So while we educate Texas Coffee School students about shop layout, marketing, trends, and more, we’re also directing our focus on the people who make things happen.

FILED UNDER: Run a Coffee Shop
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