Marta Alonzo, Texas Coffee School former student and owner of Sit & Sip with ME, has been working for someone else since 1986. That is, until she opened her own coffee business in 2023 in San Antonio, Texas.
“I’d rather work 100 hours for myself than 40 hours for somebody else,” Marta says.
Marta has always wanted to help others. She’s worked in nonprofits, the health department, and hospitals. But her emphasis has always been on building community.
At Texas Coffee School, we’re committed to staying up to speed on the latest industry trends, including coffee trends in 2024. Our 3-Day Coffee Business Master Class offers training systems that are constantly evolving—so that you’re prepared to face what’s ahead.
That’s why we’re bringing you our top trend picks from the National Coffee Association’s (NCA) 2024 National Coffee Data Trends Specialty Coffee Report. Plus, learn what these trends mean for your current or aspiring coffee shop!
When Heather and Rachael, two teachers from small-town Nebraska, decided to open their own coffee shop, they knew it would be a risk. But a magazine article, a song at a concert and a reconsidered building offer ushered in a new season of coffee shop ownership at River Mill Coffee Company.
The duo shared a mutual best friend and first met as members of their friend’s wedding bridal party. But they reconnected years later when their kids attended the same school and formed a friendship.
Your coffee shop menu is part of your coffee shop’s ambience as much as the name, location, or decor. And just as important, the menu is where you earn a profit for your coffee shop! So it’s key to offer the right items at the right prices.
Here are a few tips from our team of experts for curating the perfect coffee shop menu.
There’s nothing quite like sitting at a coffee shop with friends, a good book, music or your laptop alongside a warm (or trendy iced) cup of coffee. But if you love a cozy coffee shop, why not open your own?
Since the phrase, “romanticize your life,” became a regular part of our vocabulary, folks are inspired to find new ways to enjoy their everyday rhythms. And that includes morning or afternoon coffee. If you’ve got an idea for a cozy coffee shop,