We know how much it takes to open a coffee shop. Our students pour their hearts, sweat, time, and savings into bringing their coffee shop visions to life. After so much work, there’s nothing more satisfying than turning on the “Open” sign on your brand new business. Unless nobody comes in, that is.
Before you can successfully open a coffee shop (and every day after), you’ll rely on effective marketing tactics to help you bring customers through your door.
When students come to us to learn how to start a coffee shop, most of their questions start with business tactics. What does it cost? What equipment should we buy? How do we choose our location? These are all great questions. (And, we answer them all thoroughly in our 3-Day Coffee Business Master Class). But, the success of numerous popular coffee shop business models ultimately lies elsewhere: loyal customers.
New Year, new Career! How to Start a Coffee Shop in 2021
We spend the beginning of each year making promises to ourselves. But this year, the resolutions feel different. The 2021 resolutions come after a year of adjustment, isolation, and hardship. For many of us, 2020 was a year to reflect on the things that truly make us happy. (And the things that don’t.) Is 2021 the year you leave a frustrating,
Many of our incoming coffee business students ask us for a successful coffee shop to study as they create their own business plan. In 2020, we shared success stories from some of our former students who have recently opened coffee shops. We showcased the resilience, business savvy, and innovation of small business owners throughout the country. These Coffeepreneurs® did more than keep their businesses alive in a roller coaster year. They found ways to thrive.
Kim Vanderpol and Cate Kelly met when they were two years old. As kids, they grew up on the beaches Jupiter, Florida. As teens, they traveled together as competitive surfers. And now, they’re the owners of Carve Surf and Coffee, in Tequesta, Florida, right on the beaches they grew up surfing together. Carve’s coffee shop concept is a direct extension of Kim and Cate’s lifestyle.