These days, it’s tempting to pay attention to what’s trending. A memorable scene at the Oscars, the latest TikTok audio, and last night’s sports game churn up clicks and engagement. But trending isn’t built to last. Small businesses who find success–the kind that endures–are those who innovate.
Coffee shop innovation is an important value at Texas Coffee School. In fact, our business was built on innovation! When we began in 2010, we were teaching classes in students’ houses when coffee education was a fairly new concept.
So, you want to start a coffee shop? You’ve come to the right place, where we teach Coffeepreneurs® like you the steps to bring a coffee shop dream into reality. Learn how to develop a business concept, research locations, buildout the cafe, and train baristas for success. Armed with the tools you need from Texas Coffee School, your coffee shop will grow into a profitable and rewarding endeavor.
Entrepreneurs know that every business starts with an innovative idea. Whether you offer one-of-a-kind ice cream flavors, the neighborhood’s freshest produce, tourist apparel, or even nonprofit services, the community needs your presence! But you can also add a coffee program to attract even more customers. And the best part is, you’re not starting from scratch. With a business plan, retail location, and target audience already in place, you can launch a coffee business in just a few months to welcome a new revenue stream.
As mobile dining continues to be on the rise, a drive thru coffee shop could be the next step on your Coffeepreneur® journey. The pandemic prompted customers to reconsider the dine-in experience. From sanitation to flexibility to simple convenience, participating in a takeout model just made sense. Now, many coffee drinkers have adopted the drive-thru habit, and it looks like it’s here to stay.
Fortunately for cafe owners, a drive-thru protects you from pandemic effects and matches the ever-changing food and beverage industry.
At Texas Coffee School, we know we can teach anyone to make an excellent cup of coffee. But, it’s a strong brand that will keep customers coming back. Your coffee brand is the way people perceive and experience your business; such as the look, feel, values, and personality you offer. New streams of revenue like products, merchandise, coffee trucks and carts, multiple locations, and other brand extensions come to life from a central brand.